I am overjoyed with the wonderful news that the Chancellor has extended tax breaks to children’s television productions. This is something I have campaigned on for years as Chair of the All-Party Parliamentary Group for Children’s Media and the Arts. I have asked questions and spoken on this issue in the House of Lords, supported by Pact (Producers Alliance for Cinema & Television) and the Children’s Media Foundation.
I always say, ‘Childhood lasts a lifetime’ and we can all remember our favourite children’s television programme, they hold fond memories, which are part of our formative years.
But even though children’s programmes are much loved, they are often undervalued and those who contribute to this sector of the creative industries are rarely credited.
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